An assessment of Loctite's decision to release Jo Anne Heywood B Executive Summary, its new instant adhesive dispenser has heighted the truth that the dispenser would not be complementing the business's present line of product. The reality that Loctite is a leader in instantaneous adhesives and operates in a market which has low price level of sensitivity suggests that providing a low priced adhesive under Loctite's name would just be lowering the company's income in the long run. With risks of sales cannibalization and sales of Loctite's high end dispenser's being threatened by the new prospective launch, Loctite does not have a valid argument for launching Jo Anne Heywood B Executive Summary aside from the reality that the model of the brand-new invention has actually been developed and is ready to be released under the company's name.
A recommended marketing mix in case the business decides to proceed with the launch suggests the rate to be below $250 with the product being targeted at a specific niche section such as that of the 'motor vehicle repair work' so that the company does not end up losing the market share of its high-end models to Jo Anne Heywood B Executive Summary because of the item's low cost. Circulation through suppliers is recommended as per the marketing mix instead of choosing the sales team because the cost of each sales call is $120 which would not be a financially feasible move for a low cost product. An advertising project can not be removed from the marketing mix considering that the preliminary awareness needs to be developed in order to reach out to prospective customers in the targeted sector.