An evaluation of Loctite's choice to launch Joe Perez Executive Summary, its brand-new immediate adhesive dispenser has actually heighted the reality that the dispenser would not be matching the business's current product line. The truth that Loctite is a leader in instantaneous adhesives and runs in a market which has low price level of sensitivity indicates that providing a low priced adhesive under Loctite's name would only be lowering the business's income in the long run. With hazards of sales cannibalization and sales of Loctite's high end dispenser's being threatened by the new possible launch, Loctite does not have a valid argument for introducing Joe Perez Executive Summary besides the truth that the model of the brand-new innovation has been developed and is ready to be introduced under the business's name.
A recommended marketing mix in case the company chooses to go ahead with the launch suggests the price to be listed below $250 with the product being targeted at a niche sector such as that of the 'automobile repair work' so that the business does not end up losing the marketplace share of its high-end models to Joe Perez Executive Summary because of the product's low cost. Circulation through suppliers is recommended as per the marketing mix instead of going with the sales group because the cost of each sales call is $120 which would not be a financially possible move for a low cost product. A marketing campaign can not be eliminated from the marketing mix because the initial awareness needs to be developed in order to reach out to possible clients in the targeted sector.