An assessment of Loctite's decision to introduce Joe Smiths Closing Analysis B Executive Summary, its new instantaneous adhesive dispenser has actually heighted the truth that the dispenser would not be complementing the business's present product line. The fact that Loctite is a leader in immediate adhesives and operates in a market which has low price level of sensitivity indicates that providing a low priced adhesive under Loctite's name would only be decreasing the company's profits in the long run. With dangers of sales cannibalization and sales of Loctite's luxury dispenser's being threatened by the new prospective launch, Loctite does not have a legitimate argument for releasing Joe Smiths Closing Analysis B Executive Summary other than the fact that the prototype of the brand-new innovation has actually been established and is ready to be released under the company's name.
A suggested marketing mix in case the business chooses to go on with the launch suggests the cost to be listed below $250 with the product being targeted at a specific niche segment such as that of the 'automobile repair work' so that the company does not end up losing the market share of its high-end models to Joe Smiths Closing Analysis B Executive Summary because of the item's low cost. Distribution through distributors is suggested based on the marketing mix rather than selecting the sales team since the expense of each sales call is $120 which would not be a financially feasible move for a low cost item. A promotional campaign can not be removed from the marketing mix since the initial awareness needs to be produced in order to reach out to possible clients in the targeted section.