An evaluation of Loctite's choice to launch Joe Smiths Closing Analysis C Executive Summary, its brand-new instant adhesive dispenser has heighted the fact that the dispenser would not be matching the company's current product line. The fact that Loctite is a leader in immediate adhesives and operates in a market which has low price sensitivity shows that providing a low priced adhesive under Loctite's name would just be reducing the company's income in the long run. With hazards of sales cannibalization and sales of Loctite's high-end dispenser's being threatened by the new potential launch, Loctite does not have a valid argument for launching Joe Smiths Closing Analysis C Executive Summary besides the fact that the prototype of the brand-new invention has actually been established and is ready to be launched under the business's name.
A recommended marketing mix in case the business decides to go ahead with the launch suggests the rate to be listed below $250 with the item being targeted at a niche segment such as that of the 'automobile repair work' so that the company does not end up losing the marketplace share of its high-end designs to Joe Smiths Closing Analysis C Executive Summary because of the item's low cost. Distribution through distributors is recommended according to the marketing mix rather than selecting the sales group considering that the cost of each sales call is $120 which would not be a financially possible move for a low cost item. An advertising project can not be eliminated from the marketing mix given that the preliminary awareness has to be produced in order to reach out to potential clients in the targeted sector.