An examination of Loctite's choice to release Kenetech Corp Executive Summary, its brand-new immediate adhesive dispenser has heighted the truth that the dispenser would not be matching the business's current line of product. The fact that Loctite is a leader in instantaneous adhesives and operates in a market which has low price sensitivity indicates that offering a low priced adhesive under Loctite's name would just be minimizing the business's revenue in the long run. With dangers of sales cannibalization and sales of Loctite's high-end dispenser's being threatened by the new potential launch, Loctite does not have a legitimate argument for launching Kenetech Corp Executive Summary other than the truth that the model of the brand-new creation has been established and is ready to be introduced under the business's name.
A recommended marketing mix in case the company chooses to go on with the launch suggests the price to be below $250 with the item being targeted at a niche section such as that of the 'automobile repairs' so that the company does not wind up losing the marketplace share of its high-end designs to Kenetech Corp Executive Summary because of the item's low cost. Distribution through suppliers is suggested based on the marketing mix instead of selecting the sales group since the cost of each sales call is $120 which would not be a financially possible move for a low cost item. A marketing campaign can not be gotten rid of from the marketing mix since the initial awareness has to be created in order to reach out to possible consumers in the targeted sector.