An evaluation of Loctite's decision to introduce Kent County Council Implementing It For E Government Executive Summary, its brand-new instant adhesive dispenser has heighted the fact that the dispenser would not be complementing the company's existing line of product. The reality that Loctite is a leader in immediate adhesives and runs in a market which has low price level of sensitivity shows that providing a low priced adhesive under Loctite's name would only be decreasing the business's earnings in the long run. With risks of sales cannibalization and sales of Loctite's high end dispenser's being threatened by the brand-new prospective launch, Loctite does not have a valid argument for introducing Kent County Council Implementing It For E Government Executive Summary other than the truth that the prototype of the new development has actually been developed and is ready to be released under the business's name.
A recommended marketing mix in case the company chooses to go ahead with the launch suggests the rate to be listed below $250 with the product being targeted at a specific niche section such as that of the 'motor vehicle repairs' so that the business does not wind up losing the marketplace share of its high-end designs to Kent County Council Implementing It For E Government Executive Summary because of the product's low cost. Circulation through suppliers is suggested according to the marketing mix rather than going with the sales group because the expense of each sales call is $120 which would not be a financially practical move for a low cost item. An advertising project can not be removed from the marketing mix because the preliminary awareness needs to be produced in order to connect to potential consumers in the targeted sector.