An examination of Loctite's decision to launch Leasing Computers At Persistent Learning Executive Summary, its new instantaneous adhesive dispenser has actually heighted the truth that the dispenser would not be complementing the company's existing product line. The truth that Loctite is a leader in instant adhesives and runs in a market which has low price sensitivity suggests that offering a low priced adhesive under Loctite's name would just be lowering the company's profits in the long run. With dangers of sales cannibalization and sales of Loctite's luxury dispenser's being threatened by the new prospective launch, Loctite does not have a valid argument for releasing Leasing Computers At Persistent Learning Executive Summary aside from the reality that the model of the brand-new creation has been established and is ready to be introduced under the company's name.
A recommended marketing mix in case the company chooses to go on with the launch recommends the cost to be below $250 with the product being targeted at a niche segment such as that of the 'automobile repair work' so that the company does not wind up losing the market share of its high-end designs to Leasing Computers At Persistent Learning Executive Summary because of the product's low cost. Circulation through distributors is suggested according to the marketing mix instead of going with the sales team given that the expense of each sales call is $120 which would not be a financially possible move for a low cost product. A marketing campaign can not be gotten rid of from the marketing mix given that the preliminary awareness has to be developed in order to connect to prospective customers in the targeted segment.