As far as the legal and political aspects are worried, the entire film market is affected by the danger of piracy which might potentially cause a negative effect on the overall earnings of the movie market. Having stated that, copyright laws provide defense to the film market in terms of dissuading piracy.
While the legal and political environment offers defense to movie makers, globalization and improvement of technological factors have actually increased legal challenges such as ease of piracy and breaking copyright rights.
It needs to be noted that movies become part of the show business while expenditure on any type of home entertainment is basically an optional expense which is more or a luxury rather than a need. We look at the comparison of the GDP trend with the pattern in demand for motion pictures, we can see that the two are not directly proportional suggesting that any change in GDP development does not necessarily bring about a modification in this specific entertainment.
As far as the social-cultural factors are concerned, it should be kept in mind that the 70% of IMAX viewers are in between the ages of 19 and 56 which permits a great deal of diversity when it concerns going with a particular sector. Additionally with bulk of the audiences being college or university students with a typical household income of $70,000, the acquiring power of the target market reveals possibilities of increasing viewership.
With aspects such as 'parents revealing an interest in their children's choice of entertainment' and 'greater purchasing power in households' due to both parents contributing towards the household income, we can see that the entertainment organisation has a lot of potential for market gamers.
While technological aspects have contributed towards reducing the cost of entertainment with the intro of multimedia, reality based home entertainment, home theatres, cable networks, the pressure on theatres has actually increased in regard to making the theatre experience richer for consumers in order to make it more attractive than enjoying motion pictures at home. Furthermore, while developments have actually contributed towards the risk of 'piracy' they have also contributed towards ease of saving and distributing films.