As far as the legal and political aspects are concerned, the whole movie market is impacted by the threat of piracy which could potentially produce an unfavorable effect on the overall revenue of the movie market. Having stated that, copyright laws offer security to the movie market in regards to dissuading piracy.
While the legal and political environment offers defense to movie makers, globalization and improvement of technological aspects have actually increased legal challenges such as ease of piracy and breaking copyright rights.
It must be kept in mind that motion pictures become part of the show business while expense on any kind of entertainment is generally an optional cost which is more or a luxury rather than a need. However, we take a look at the comparison of the GDP pattern with the trend in demand for films, we can see that the two are not directly proportional suggesting that any modification in GDP development does not always bring about a change in this particular home entertainment.
As far as the social-cultural aspects are concerned, it should be kept in mind that the 70% of IMAX audiences are between the ages of 19 and 56 which enables a lot of diversity when it comes to opting for a specific segment. Additionally with bulk of the audiences being college or university students with an average household income of $70,000, the buying power of the target audience shows possibilities of increasing viewership.
With elements such as 'parents showing an interest in their kids's choice of entertainment' and 'higher buying power in families' due to both parents contributing towards the home income, we can see that the home entertainment organisation has a great deal of potential for industry gamers.
While technological factors have actually contributed towards decreasing the cost of home entertainment with the introduction of multimedia, reality based home entertainment, house theatres, cable networks, the pressure on theatres has actually increased in regard to making the theatre experience richer for consumers in order to make it more attractive than seeing films in the house. Furthermore, while innovations have actually contributed towards the hazard of 'piracy' they have likewise contributed towards ease of saving and dispersing films.