An evaluation of Loctite's choice to introduce Marlenes Marvelous Adventure Southwest Airlines Executive Summary, its brand-new instant adhesive dispenser has heighted the fact that the dispenser would not be complementing the company's current product line. The truth that Loctite is a leader in instant adhesives and operates in a market which has low price sensitivity shows that providing a low priced adhesive under Loctite's name would only be lowering the business's profits in the long run. With dangers of sales cannibalization and sales of Loctite's high-end dispenser's being threatened by the new possible launch, Loctite does not have a valid argument for launching Marlenes Marvelous Adventure Southwest Airlines Executive Summary aside from the reality that the model of the brand-new creation has actually been developed and is ready to be introduced under the business's name.
A recommended marketing mix in case the company decides to go ahead with the launch suggests the rate to be below $250 with the product being targeted at a specific niche section such as that of the 'automobile repair work' so that the company does not end up losing the market share of its high-end models to Marlenes Marvelous Adventure Southwest Airlines Executive Summary because of the product's low cost. Distribution through distributors is recommended based on the marketing mix instead of going with the sales team given that the cost of each sales call is $120 which would not be a financially feasible move for a low cost product. A promotional project can not be gotten rid of from the marketing mix since the preliminary awareness has to be created in order to reach out to possible customers in the targeted segment.