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Marlenes Marvelous Adventure Southwest Airlines Generic Strategy Case Study Help


Marlenes Marvelous Adventure Southwest Airlines Generic Strategy Generic Strategy Case Study HelpIn this section we would be assessing the generic techniques that have been used by Marlenes Marvelous Adventure Southwest Airlines Generic Strategy to highlight locations which can be targeted for highlighting an one-upmanship that can cause a sustainable growth method for Marlenes Marvelous Adventure Southwest Airlines Generic Strategy.

Focus Strategy: Niche Marketing

As per Michael porter's generic techniques, services have the option of operating as specific niche players where they concentrate on a smaller sector of the marketplace. Marlenes Marvelous Adventure Southwest Airlines Generic Strategy has the choice of operating as a specific niche gamer by making large format films and systems rather than dealing with the mass market. We have talked about 3 possible options for Marlenes Marvelous Adventure Southwest Airlines Generic Strategy which can be pursued in regards to niche marketing. Prior to we look at these alternatives, a conversation concerning why Marlenes Marvelous Adventure Southwest Airlines Generic Strategy requires an alternative profits growth model is shared below.

We have actually currently discussed how Marlenes Marvelous Adventure Southwest Airlines Generic Strategy has 3 income sources including its theatre operations, movie distribution and system leasing. As we take a look at the income statements for 2004 to 2007, we can observe disparity in terms of success and development in revenues. A fall in earnings particularly in 2006 and 2007 suggests that the business requires to concentrate on areas of growth which can guarantee consistency in income growth and success.

As we explore each of the earnings sources for Marlenes Marvelous Adventure Southwest Airlines Generic Strategy, we can see how the system-leasing service of Marlenes Marvelous Adventure Southwest Airlines Generic Strategy has reliance on the expansion of theatres and even then there is a restriction in regards to the variety of theatres that can be opened.

As far as the theatre operations are worried, profits from this source are dependent on the number of theatres that Marlenes Marvelous Adventure Southwest Airlines Generic Strategy operates. Together with that, broadening the variety of theatres might cause high capital expenses for Marlenes Marvelous Adventure Southwest Airlines Generic Strategy where the possibility of more overheads in the form of interest payments on loans for capital investment may result in lower net profitability.

Franchises or Alliances:

We have currently talked about the financial obligation to assets, liquidity and profitability of the business in the ratio analysis done earlier to assess the internal monetary position of Marlenes Marvelous Adventure Southwest Airlines Generic Strategy which would give additional clarity concerning the reality that increasing the long term liability is not a possible option for growth. One possible alternative that can be examined even more is to provide franchises of Marlenes Marvelous Adventure Southwest Airlines Generic Strategy or to have alliances with other companies which can promote expansion with very little capital expense.

Documentaries:

If we explore Marlenes Marvelous Adventure Southwest Airlines Generic Strategy position in its film distribution organisation, we can see how there is a greater orientation towards producing documentary. This does assure flow Hollywood movies which may lose their impact after the preliminary launch duration, the fact still remains that documentaries do not pledge income growth particularly as the market share for these documentaries is restricted to the exact same sector. While Hollywood films are made in various category, they likewise provide the possibility of creating high revenues within the preliminary days of screening. Focusing on documentaries in terms of broadening the movie distribution service indicates restricting the number of releases to a few documentaries that might not be attracting more than the existing audience. This highlights the reality that in order to attract a greater number of audiences to Marlenes Marvelous Adventure Southwest Airlines Generic Strategy theatres, it is essential to increase the variety of motion pictures that are released under Marlenes Marvelous Adventure Southwest Airlines Generic Strategy name.