An evaluation of Loctite's decision to launch Mayhem On Madison B Executive Summary, its new instant adhesive dispenser has actually heighted the fact that the dispenser would not be matching the company's present product line. The reality that Loctite is a leader in instantaneous adhesives and operates in a market which has low price sensitivity suggests that offering a low priced adhesive under Loctite's name would only be decreasing the business's profits in the long run. With risks of sales cannibalization and sales of Loctite's high end dispenser's being threatened by the new potential launch, Loctite does not have a legitimate argument for introducing Mayhem On Madison B Executive Summary besides the reality that the model of the new development has been established and is ready to be launched under the business's name.
A recommended marketing mix in case the company chooses to go ahead with the launch suggests the rate to be below $250 with the item being targeted at a niche section such as that of the 'motor vehicle repair work' so that the company does not wind up losing the marketplace share of its high-end models to Mayhem On Madison B Executive Summary because of the item's low cost. Distribution through suppliers is suggested based on the marketing mix rather than selecting the sales team given that the expense of each sales call is $120 which would not be a financially possible move for a low cost product. A promotional project can not be gotten rid of from the marketing mix given that the preliminary awareness needs to be produced in order to connect to prospective customers in the targeted segment.