An examination of Loctite's decision to release Metallgesellschaft Ag Executive Summary, its new instantaneous adhesive dispenser has actually heighted the reality that the dispenser would not be complementing the company's existing product line. The reality that Loctite is a leader in instant adhesives and operates in a market which has low price sensitivity shows that using a low priced adhesive under Loctite's name would just be reducing the business's profits in the long run. With dangers of sales cannibalization and sales of Loctite's luxury dispenser's being threatened by the brand-new possible launch, Loctite does not have a legitimate argument for introducing Metallgesellschaft Ag Executive Summary other than the truth that the model of the brand-new development has been established and is ready to be introduced under the business's name.
A suggested marketing mix in case the company decides to go ahead with the launch suggests the cost to be below $250 with the product being targeted at a specific niche sector such as that of the 'automobile repair work' so that the company does not wind up losing the marketplace share of its high-end designs to Metallgesellschaft Ag Executive Summary because of the product's low cost. Circulation through suppliers is recommended as per the marketing mix rather than going with the sales team given that the expense of each sales call is $120 which would not be a financially feasible move for a low cost product. A marketing project can not be gotten rid of from the marketing mix since the initial awareness needs to be produced in order to reach out to possible clients in the targeted segment.