An assessment of Loctite's choice to release Metromedia Broadcasting Corp Executive Summary, its brand-new instantaneous adhesive dispenser has actually heighted the fact that the dispenser would not be matching the business's existing product line. The truth that Loctite is a leader in immediate adhesives and runs in a market which has low price sensitivity suggests that using a low priced adhesive under Loctite's name would just be lowering the company's earnings in the long run. With threats of sales cannibalization and sales of Loctite's high-end dispenser's being threatened by the brand-new possible launch, Loctite does not have a legitimate argument for introducing Metromedia Broadcasting Corp Executive Summary other than the truth that the model of the brand-new innovation has been developed and is ready to be released under the company's name.
A recommended marketing mix in case the company decides to go on with the launch recommends the price to be listed below $250 with the item being targeted at a specific niche section such as that of the 'automobile repair work' so that the company does not wind up losing the market share of its high-end models to Metromedia Broadcasting Corp Executive Summary because of the product's low cost. Circulation through suppliers is suggested as per the marketing mix rather than selecting the sales group since the expense of each sales call is $120 which would not be a financially practical move for a low cost item. A promotional campaign can not be gotten rid of from the marketing mix since the initial awareness needs to be developed in order to reach out to prospective clients in the targeted sector.