An evaluation of Loctite's decision to introduce Millegan Creek Apartments Executive Summary, its new immediate adhesive dispenser has actually heighted the fact that the dispenser would not be matching the business's existing product line. The truth that Loctite is a leader in instantaneous adhesives and runs in a market which has low price level of sensitivity suggests that using a low priced adhesive under Loctite's name would just be lowering the company's earnings in the long run. With risks of sales cannibalization and sales of Loctite's high-end dispenser's being threatened by the new prospective launch, Loctite does not have a legitimate argument for introducing Millegan Creek Apartments Executive Summary other than the fact that the prototype of the new innovation has been developed and is ready to be launched under the business's name.
A suggested marketing mix in case the company chooses to go on with the launch advises the rate to be below $250 with the item being targeted at a niche sector such as that of the 'automobile repairs' so that the business does not end up losing the marketplace share of its high-end designs to Millegan Creek Apartments Executive Summary because of the item's low cost. Distribution through distributors is recommended as per the marketing mix instead of selecting the sales group given that the cost of each sales call is $120 which would not be a financially feasible move for a low cost product. A marketing campaign can not be gotten rid of from the marketing mix since the preliminary awareness needs to be created in order to connect to possible consumers in the targeted segment.