An examination of Loctite's decision to introduce Mindfulness Multiply Productivity Through Undivided Attention Executive Summary, its new instant adhesive dispenser has heighted the reality that the dispenser would not be complementing the business's present line of product. The fact that Loctite is a leader in instantaneous adhesives and operates in a market which has low price sensitivity shows that providing a low priced adhesive under Loctite's name would just be reducing the company's earnings in the long run. With dangers of sales cannibalization and sales of Loctite's high end dispenser's being threatened by the new prospective launch, Loctite does not have a valid argument for releasing Mindfulness Multiply Productivity Through Undivided Attention Executive Summary besides the truth that the model of the new innovation has actually been established and is ready to be launched under the company's name.
A suggested marketing mix in case the company chooses to go ahead with the launch suggests the cost to be below $250 with the product being targeted at a niche section such as that of the 'motor vehicle repair work' so that the company does not wind up losing the marketplace share of its high-end models to Mindfulness Multiply Productivity Through Undivided Attention Executive Summary because of the item's low cost. Circulation through distributors is suggested based on the marketing mix rather than opting for the sales group since the cost of each sales call is $120 which would not be a financially practical move for a low cost product. A marketing project can not be gotten rid of from the marketing mix because the initial awareness has to be created in order to reach out to possible clients in the targeted sector.