Moolani Foundation Generic Strategy Case Study Help

Moolani Foundation Generic Strategy Generic Strategy Case Study HelpIn this area we would be assessing the generic methods that have been used by Moolani Foundation Generic Strategy to highlight areas which can be targeted for highlighting a competitive edge that can cause a sustainable growth strategy for Moolani Foundation Generic Strategy.

Focus Strategy: Niche Marketing

Based on Michael porter's generic strategies, organisations have the alternative of operating as specific niche gamers where they focus on a smaller sized sector of the marketplace. Moolani Foundation Generic Strategy has the choice of operating as a niche player by making big format movies and systems instead of dealing with the mass market. We have discussed 3 possible alternatives for Moolani Foundation Generic Strategy which can be pursued in terms of niche marketing. Prior to we look at these alternatives, a conversation regarding why Moolani Foundation Generic Strategy needs an alternative earnings growth model is shared below.

We have actually already talked about how Moolani Foundation Generic Strategy has 3 earnings sources including its theatre operations, film circulation and system leasing. As we look at the earnings declarations for 2004 to 2007, we can observe inconsistency in regards to profitability and development in revenues. A fall in earnings especially in 2006 and 2007 suggests that the business requires to focus on areas of growth which can promise consistency in revenue growth and success.

As we explore each of the earnings sources for Moolani Foundation Generic Strategy, we can see how the system-leasing service of Moolani Foundation Generic Strategy has reliance on the expansion of theatres and even then there is a constraint in terms of the variety of theatres that can be opened.

As far as the theatre operations are concerned, incomes from this source are dependent on the variety of theatres that Moolani Foundation Generic Strategy runs. Together with that, expanding the number of theatres may result in high capital costs for Moolani Foundation Generic Strategy where the possibility of additional overheads in the form of interest payments on loans for capital expense might result in lower net success.

Franchises or Alliances:

We have already talked about the financial obligation to properties, liquidity and profitability of the business in the ratio analysis done earlier to evaluate the internal monetary position of Moolani Foundation Generic Strategy which would provide more clarity concerning the fact that increasing the long term liability is not a feasible option for growth. One possible option that can be evaluated further is to give franchises of Moolani Foundation Generic Strategy or to have alliances with other business which can promote growth with very little capital expense.


If we explore Moolani Foundation Generic Strategy position in its movie circulation service, we can see how there is a higher orientation towards producing documentary films. Focusing on documentaries in terms of broadening the film distribution company implies restricting the number of releases to a few documentaries that may not be attracting more than the current audience.