An evaluation of Loctite's decision to launch Moray Junior High School Executive Summary, its new instant adhesive dispenser has heighted the reality that the dispenser would not be matching the company's current product line. The reality that Loctite is a leader in immediate adhesives and runs in a market which has low price sensitivity shows that providing a low priced adhesive under Loctite's name would just be minimizing the business's revenue in the long run. With threats of sales cannibalization and sales of Loctite's high end dispenser's being threatened by the new potential launch, Loctite does not have a valid argument for introducing Moray Junior High School Executive Summary aside from the reality that the prototype of the new development has actually been established and is ready to be introduced under the business's name.
A suggested marketing mix in case the business chooses to proceed with the launch recommends the price to be below $250 with the item being targeted at a specific niche segment such as that of the 'automobile repair work' so that the company does not wind up losing the market share of its high-end models to Moray Junior High School Executive Summary because of the item's low cost. Distribution through suppliers is suggested based on the marketing mix instead of opting for the sales team because the expense of each sales call is $120 which would not be an economically feasible move for a low cost item. A marketing campaign can not be gotten rid of from the marketing mix considering that the preliminary awareness has to be developed in order to reach out to possible consumers in the targeted section.