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A suggested marketing mix in case the business decides to go ahead with the launch recommends the price to be listed below $250 with the item being targeted at a niche segment such as that of the 'automobile repairs' so that the business does not wind up losing the market share of its high-end designs to My Summer Internship By Antar Al Qawwee Executive Summary because of the item's low cost. Distribution through suppliers is suggested as per the marketing mix instead of choosing the sales group since the cost of each sales call is $120 which would not be a financially practical move for a low cost item. An advertising campaign can not be removed from the marketing mix because the initial awareness needs to be produced in order to reach out to prospective consumers in the targeted section.