An examination of Loctite's decision to introduce National Convenience Stores Inc Executive Summary, its brand-new instantaneous adhesive dispenser has heighted the fact that the dispenser would not be matching the company's present product line. The fact that Loctite is a leader in instantaneous adhesives and runs in a market which has low price sensitivity suggests that providing a low priced adhesive under Loctite's name would just be minimizing the company's revenue in the long run. With dangers of sales cannibalization and sales of Loctite's luxury dispenser's being threatened by the brand-new prospective launch, Loctite does not have a valid argument for releasing National Convenience Stores Inc Executive Summary aside from the fact that the model of the brand-new innovation has actually been established and is ready to be introduced under the company's name.
A suggested marketing mix in case the business chooses to go on with the launch recommends the cost to be below $250 with the item being targeted at a specific niche section such as that of the 'motor vehicle repairs' so that the company does not wind up losing the marketplace share of its high-end designs to National Convenience Stores Inc Executive Summary because of the product's low cost. Circulation through suppliers is recommended based on the marketing mix rather than selecting the sales team considering that the cost of each sales call is $120 which would not be an economically possible move for a low cost product. An advertising campaign can not be removed from the marketing mix since the initial awareness has to be created in order to connect to potential clients in the targeted segment.