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A recommended marketing mix in case the company decides to go ahead with the launch suggests the cost to be listed below $250 with the item being targeted at a niche sector such as that of the 'motor vehicle repair work' so that the company does not wind up losing the marketplace share of its high-end designs to Negotiating From The Margins The Santa Clara Pueblo Seeks Key Ancestral Lands Sequel Executive Summary because of the item's low cost. Circulation through distributors is suggested according to the marketing mix instead of choosing the sales group because the expense of each sales call is $120 which would not be a financially feasible move for a low cost item. An advertising campaign can not be eliminated from the marketing mix since the preliminary awareness needs to be developed in order to reach out to possible clients in the targeted section.