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A recommended marketing mix in case the company decides to proceed with the launch recommends the price to be below $250 with the product being targeted at a specific niche section such as that of the 'automobile repair work' so that the company does not end up losing the market share of its high-end designs to Negotiating From The Margins The Santa Clara Pueblo Seeks Key Ancestral Lands Executive Summary because of the item's low cost. Distribution through distributors is recommended as per the marketing mix rather than selecting the sales group considering that the cost of each sales call is $120 which would not be an economically possible move for a low cost item. An advertising campaign can not be eliminated from the marketing mix since the preliminary awareness has to be produced in order to connect to potential consumers in the targeted segment.