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A suggested marketing mix in case the business chooses to proceed with the launch advises the cost to be below $250 with the item being targeted at a niche segment such as that of the 'automobile repair work' so that the company does not wind up losing the market share of its high-end models to Note On Us Public Education Finance A Revenues Executive Summary because of the item's low cost. Circulation through distributors is recommended based on the marketing mix instead of choosing the sales group given that the expense of each sales call is $120 which would not be an economically feasible move for a low cost item. An advertising project can not be removed from the marketing mix considering that the initial awareness needs to be created in order to connect to potential clients in the targeted segment.