An evaluation of Loctite's decision to release Off Grid Electric Strategic Financing For Growth Executive Summary, its new instantaneous adhesive dispenser has heighted the truth that the dispenser would not be matching the company's present product line. The truth that Loctite is a leader in immediate adhesives and runs in a market which has low price sensitivity indicates that using a low priced adhesive under Loctite's name would only be minimizing the business's revenue in the long run. With hazards of sales cannibalization and sales of Loctite's high-end dispenser's being threatened by the new prospective launch, Loctite does not have a legitimate argument for releasing Off Grid Electric Strategic Financing For Growth Executive Summary other than the fact that the prototype of the brand-new creation has been established and is ready to be introduced under the company's name.
A recommended marketing mix in case the company decides to go ahead with the launch advises the price to be below $250 with the item being targeted at a specific niche section such as that of the 'motor vehicle repairs' so that the company does not end up losing the market share of its high-end models to Off Grid Electric Strategic Financing For Growth Executive Summary because of the product's low cost. Circulation through suppliers is suggested based on the marketing mix rather than selecting the sales team given that the expense of each sales call is $120 which would not be an economically feasible move for a low cost product. A marketing project can not be eliminated from the marketing mix because the preliminary awareness has to be developed in order to reach out to prospective consumers in the targeted segment.