An evaluation of Loctite's decision to introduce Online Music Case A Napster Faces The Music Starting A Revolution In The Music Business Executive Summary, its brand-new instant adhesive dispenser has heighted the truth that the dispenser would not be complementing the business's present line of product. The truth that Loctite is a leader in instantaneous adhesives and operates in a market which has low price sensitivity shows that providing a low priced adhesive under Loctite's name would just be decreasing the company's revenue in the long run. With hazards of sales cannibalization and sales of Loctite's high end dispenser's being threatened by the new potential launch, Loctite does not have a valid argument for introducing Online Music Case A Napster Faces The Music Starting A Revolution In The Music Business Executive Summary aside from the truth that the prototype of the new invention has actually been established and is ready to be launched under the company's name.
A recommended marketing mix in case the company chooses to proceed with the launch suggests the price to be below $250 with the product being targeted at a niche segment such as that of the 'automobile repair work' so that the company does not wind up losing the marketplace share of its high-end designs to Online Music Case A Napster Faces The Music Starting A Revolution In The Music Business Executive Summary because of the product's low cost. Circulation through suppliers is suggested as per the marketing mix instead of going with the sales group given that the cost of each sales call is $120 which would not be a financially possible move for a low cost item. An advertising project can not be gotten rid of from the marketing mix given that the preliminary awareness needs to be created in order to reach out to possible customers in the targeted segment.