An evaluation of Loctite's decision to release Pepsico Changchun Joint Venture Capital Expenditure Analysis Executive Summary, its brand-new instantaneous adhesive dispenser has heighted the truth that the dispenser would not be matching the company's present line of product. The fact that Loctite is a leader in instantaneous adhesives and runs in a market which has low price sensitivity shows that providing a low priced adhesive under Loctite's name would just be minimizing the business's revenue in the long run. With hazards of sales cannibalization and sales of Loctite's high-end dispenser's being threatened by the brand-new prospective launch, Loctite does not have a valid argument for introducing Pepsico Changchun Joint Venture Capital Expenditure Analysis Executive Summary aside from the reality that the prototype of the brand-new creation has been established and is ready to be launched under the business's name.
A suggested marketing mix in case the business chooses to go ahead with the launch advises the price to be below $250 with the product being targeted at a specific niche section such as that of the 'automobile repair work' so that the company does not end up losing the market share of its high-end models to Pepsico Changchun Joint Venture Capital Expenditure Analysis Executive Summary because of the item's low cost. Circulation through distributors is recommended as per the marketing mix instead of choosing the sales team given that the cost of each sales call is $120 which would not be an economically practical move for a low cost item. A marketing campaign can not be eliminated from the marketing mix since the initial awareness has to be created in order to reach out to potential clients in the targeted section.