An examination of Loctite's decision to introduce Peta Escalation Executive Summary, its new instantaneous adhesive dispenser has actually heighted the reality that the dispenser would not be matching the company's existing product line. The reality that Loctite is a leader in instantaneous adhesives and operates in a market which has low price level of sensitivity indicates that using a low priced adhesive under Loctite's name would just be lowering the company's earnings in the long run. With dangers of sales cannibalization and sales of Loctite's high-end dispenser's being threatened by the brand-new prospective launch, Loctite does not have a valid argument for releasing Peta Escalation Executive Summary aside from the truth that the prototype of the brand-new development has been established and is ready to be launched under the company's name.
A suggested marketing mix in case the business decides to go on with the launch recommends the rate to be below $250 with the item being targeted at a specific niche sector such as that of the 'automobile repairs' so that the business does not wind up losing the marketplace share of its high-end designs to Peta Escalation Executive Summary because of the item's low cost. Circulation through distributors is recommended according to the marketing mix instead of opting for the sales group since the cost of each sales call is $120 which would not be an economically feasible move for a low cost item. An advertising project can not be eliminated from the marketing mix considering that the preliminary awareness needs to be developed in order to reach out to prospective consumers in the targeted segment.