An examination of Loctite's decision to launch Petas Kentucky Fried Cruelty Inc Campaign Executive Summary, its new instantaneous adhesive dispenser has heighted the truth that the dispenser would not be complementing the company's present line of product. The truth that Loctite is a leader in instantaneous adhesives and runs in a market which has low price sensitivity indicates that using a low priced adhesive under Loctite's name would just be reducing the company's profits in the long run. With hazards of sales cannibalization and sales of Loctite's luxury dispenser's being threatened by the brand-new possible launch, Loctite does not have a legitimate argument for introducing Petas Kentucky Fried Cruelty Inc Campaign Executive Summary other than the fact that the prototype of the new invention has actually been developed and is ready to be released under the company's name.
A recommended marketing mix in case the business chooses to go on with the launch advises the cost to be below $250 with the item being targeted at a niche sector such as that of the 'automobile repairs' so that the business does not end up losing the market share of its high-end models to Petas Kentucky Fried Cruelty Inc Campaign Executive Summary because of the product's low cost. Circulation through suppliers is suggested based on the marketing mix instead of choosing the sales group given that the cost of each sales call is $120 which would not be a financially possible move for a low cost item. An advertising project can not be gotten rid of from the marketing mix since the initial awareness needs to be developed in order to reach out to prospective clients in the targeted segment.