An assessment of Loctite's choice to introduce Pratham Every Child In School And Learning Well Executive Summary, its new instant adhesive dispenser has heighted the truth that the dispenser would not be matching the company's existing line of product. The reality that Loctite is a leader in instantaneous adhesives and operates in a market which has low price level of sensitivity suggests that using a low priced adhesive under Loctite's name would only be reducing the company's income in the long run. With threats of sales cannibalization and sales of Loctite's high-end dispenser's being threatened by the brand-new possible launch, Loctite does not have a legitimate argument for launching Pratham Every Child In School And Learning Well Executive Summary other than the truth that the prototype of the brand-new development has been developed and is ready to be introduced under the company's name.
A recommended marketing mix in case the company decides to proceed with the launch advises the price to be listed below $250 with the item being targeted at a specific niche section such as that of the 'automobile repairs' so that the business does not end up losing the marketplace share of its high-end designs to Pratham Every Child In School And Learning Well Executive Summary because of the item's low cost. Distribution through suppliers is recommended according to the marketing mix rather than going with the sales group since the expense of each sales call is $120 which would not be a financially feasible move for a low cost item. A marketing project can not be removed from the marketing mix considering that the preliminary awareness has to be created in order to reach out to possible customers in the targeted segment.