An assessment of Loctite's choice to launch Preparing For The Google Ipo A Revolution In The Making Executive Summary, its brand-new instant adhesive dispenser has heighted the truth that the dispenser would not be complementing the company's current line of product. The reality that Loctite is a leader in immediate adhesives and operates in a market which has low price level of sensitivity shows that providing a low priced adhesive under Loctite's name would only be reducing the business's income in the long run. With hazards of sales cannibalization and sales of Loctite's luxury dispenser's being threatened by the new potential launch, Loctite does not have a legitimate argument for launching Preparing For The Google Ipo A Revolution In The Making Executive Summary besides the reality that the prototype of the brand-new development has been established and is ready to be introduced under the company's name.
A recommended marketing mix in case the business chooses to go on with the launch suggests the rate to be below $250 with the product being targeted at a specific niche section such as that of the 'motor vehicle repair work' so that the company does not wind up losing the marketplace share of its high-end models to Preparing For The Google Ipo A Revolution In The Making Executive Summary because of the item's low cost. Distribution through distributors is recommended according to the marketing mix instead of opting for the sales group considering that the expense of each sales call is $120 which would not be a financially feasible move for a low cost item. A marketing project can not be removed from the marketing mix since the preliminary awareness needs to be created in order to reach out to prospective customers in the targeted sector.