An examination of Loctite's decision to launch Project Ideas For Developing Leadership Presence Executive Summary, its new instantaneous adhesive dispenser has actually heighted the fact that the dispenser would not be complementing the company's existing product line. The truth that Loctite is a leader in instantaneous adhesives and operates in a market which has low price level of sensitivity suggests that using a low priced adhesive under Loctite's name would only be reducing the business's revenue in the long run. With hazards of sales cannibalization and sales of Loctite's luxury dispenser's being threatened by the brand-new prospective launch, Loctite does not have a valid argument for launching Project Ideas For Developing Leadership Presence Executive Summary aside from the fact that the model of the brand-new creation has been established and is ready to be introduced under the company's name.
A recommended marketing mix in case the company chooses to go ahead with the launch advises the price to be listed below $250 with the item being targeted at a specific niche section such as that of the 'motor vehicle repairs' so that the business does not end up losing the marketplace share of its high-end models to Project Ideas For Developing Leadership Presence Executive Summary because of the item's low cost. Distribution through distributors is recommended as per the marketing mix rather than choosing the sales team given that the expense of each sales call is $120 which would not be a financially practical move for a low cost product. A marketing project can not be gotten rid of from the marketing mix because the preliminary awareness has to be developed in order to reach out to prospective customers in the targeted section.