An evaluation of Loctite's decision to release Psi India Will Balbir Pasha Help Fight Aids A Executive Summary, its brand-new instant adhesive dispenser has heighted the reality that the dispenser would not be complementing the company's existing line of product. The reality that Loctite is a leader in instant adhesives and runs in a market which has low price sensitivity suggests that offering a low priced adhesive under Loctite's name would only be decreasing the company's income in the long run. With dangers of sales cannibalization and sales of Loctite's high-end dispenser's being threatened by the brand-new possible launch, Loctite does not have a legitimate argument for introducing Psi India Will Balbir Pasha Help Fight Aids A Executive Summary aside from the fact that the prototype of the brand-new invention has been developed and is ready to be launched under the business's name.
A recommended marketing mix in case the company decides to go ahead with the launch recommends the price to be below $250 with the item being targeted at a niche segment such as that of the 'automobile repair work' so that the business does not end up losing the market share of its high-end models to Psi India Will Balbir Pasha Help Fight Aids A Executive Summary because of the product's low cost. Distribution through distributors is suggested as per the marketing mix rather than selecting the sales group considering that the cost of each sales call is $120 which would not be a financially feasible move for a low cost item. An advertising campaign can not be removed from the marketing mix since the preliminary awareness has to be developed in order to reach out to potential customers in the targeted sector.