An examination of Loctite's decision to release Real Estate Investment Trusts Executive Summary, its new immediate adhesive dispenser has actually heighted the truth that the dispenser would not be matching the business's present product line. The reality that Loctite is a leader in immediate adhesives and operates in a market which has low price level of sensitivity shows that using a low priced adhesive under Loctite's name would only be reducing the business's income in the long run. With threats of sales cannibalization and sales of Loctite's luxury dispenser's being threatened by the new prospective launch, Loctite does not have a legitimate argument for releasing Real Estate Investment Trusts Executive Summary besides the truth that the model of the new creation has actually been developed and is ready to be launched under the company's name.
A suggested marketing mix in case the business decides to go on with the launch suggests the cost to be below $250 with the item being targeted at a niche section such as that of the 'motor vehicle repair work' so that the business does not end up losing the market share of its high-end models to Real Estate Investment Trusts Executive Summary because of the product's low cost. Distribution through distributors is suggested based on the marketing mix rather than choosing the sales team given that the expense of each sales call is $120 which would not be a financially practical move for a low cost product. A marketing campaign can not be eliminated from the marketing mix because the preliminary awareness needs to be created in order to connect to prospective customers in the targeted segment.