As far as the political and legal aspects are concerned, the entire movie market is impacted by the threat of piracy which might potentially cause a negative effect on the general profits of the film industry. Having said that, copyright laws provide protection to the movie industry in terms of dissuading piracy.
While the political and legal environment provides protection to movie makers, globalization and development of technological aspects have increased legal difficulties such as ease of piracy and breaking intellectual property rights.
It must be kept in mind that movies become part of the show business while expense on any form of home entertainment is essentially an optional cost which is more or a high-end instead of a requirement. We look at the contrast of the GDP trend with the trend in demand for movies, we can see that the two are not directly proportional recommending that any modification in GDP growth does not necessarily bring about a modification in this particular entertainment.
As far as the social-cultural aspects are worried, it needs to be noted that the 70% of IMAX audiences are in between the ages of 19 and 56 which enables a lot of diversity when it concerns going with a specific section. Furthermore with majority of the viewers being college or university students with an average home income of $70,000, the buying power of the target audience reveals possibilities of increasing viewership.
With aspects such as 'parents revealing an interest in their kids's option of home entertainment' and 'greater buying power in homes' due to both parents contributing towards the home income, we can see that the entertainment company has a great deal of potential for industry gamers.
While technological aspects have contributed towards decreasing the expense of entertainment with the intro of multimedia, truth based entertainment, house theatres, cable television networks, the pressure on theatres has actually increased in term of making the theatre experience richer for customers in order to make it more attractive than seeing motion pictures in your home. Additionally, while developments have contributed towards the risk of 'piracy' they have actually likewise contributed towards ease of storing and dispersing movies.