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A suggested marketing mix in case the business decides to proceed with the launch suggests the cost to be below $250 with the item being targeted at a specific niche sector such as that of the 'motor vehicle repair work' so that the company does not end up losing the marketplace share of its high-end models to Remicade Simponi Confidential Instructions For Johnson And Johnson Executive Summary because of the item's low cost. Distribution through distributors is recommended according to the marketing mix rather than choosing the sales group since the expense of each sales call is $120 which would not be an economically possible move for a low cost item. A marketing project can not be gotten rid of from the marketing mix considering that the preliminary awareness needs to be developed in order to connect to potential customers in the targeted sector.