As far as the political and legal aspects are worried, the entire film industry is affected by the hazard of piracy which could potentially cause a negative influence on the total revenue of the movie industry. Having stated that, copyright laws use protection to the movie industry in terms of dissuading piracy.
While the legal and political environment uses security to film makers, globalization and improvement of technological elements have actually increased legal difficulties such as ease of piracy and violating intellectual property rights.
It must be noted that motion pictures become part of the show business while expenditure on any type of home entertainment is generally an optional expense which is more or a high-end rather than a necessity. Nevertheless, we take a look at the comparison of the GDP trend with the pattern in demand for motion pictures, we can see that the two are not straight proportional suggesting that any change in GDP development does not always cause a change in this specific entertainment.
As far as the social-cultural aspects are worried, it needs to be noted that the 70% of IMAX viewers are in between the ages of 19 and 56 which permits a great deal of variety when it concerns opting for a particular sector. Furthermore with majority of the audiences being college or university students with a typical household earnings of $70,000, the acquiring power of the target market reveals possibilities of increasing viewership.
With aspects such as 'parents showing an interest in their kids's option of home entertainment' and 'higher purchasing power in households' due to both parents contributing towards the home income, we can see that the entertainment organisation has a great deal of potential for market gamers.
While technological factors have actually contributed towards decreasing the cost of home entertainment with the introduction of multimedia, truth based home entertainment, house theatres, cable television networks, the pressure on theatres has actually increased in regard to making the theatre experience richer for consumers in order to make it more appealing than viewing motion pictures at home. Additionally, while developments have contributed towards the risk of 'piracy' they have actually also contributed towards ease of saving and dispersing movies.