As far as the political and legal aspects are worried, the entire movie industry is impacted by the threat of piracy which might potentially produce an unfavorable impact on the overall earnings of the film industry. Having stated that, copyright laws provide security to the film industry in regards to dissuading piracy.
While the political and legal environment uses protection to film makers, globalization and improvement of technological factors have actually increased legal challenges such as ease of piracy and violating intellectual property rights.
It should be kept in mind that motion pictures become part of the entertainment industry while expenditure on any kind of home entertainment is basically an optional expense which is more or a high-end rather than a necessity. We look at the comparison of the GDP trend with the trend in demand for motion pictures, we can see that the 2 are not directly proportional recommending that any modification in GDP development does not necessarily bring about a change in this particular home entertainment.
As far as the social-cultural aspects are concerned, it must be kept in mind that the 70% of IMAX viewers are between the ages of 19 and 56 which allows a lot of variety when it pertains to going with a particular segment. In addition with bulk of the audiences being college or university students with an average household income of $70,000, the purchasing power of the target audience reveals possibilities of increasing viewership.
With aspects such as 'parents revealing an interest in their kids's option of entertainment' and 'higher buying power in families' due to both parents contributing towards the household income, we can see that the entertainment service has a great deal of capacity for market gamers.
While technological factors have actually contributed towards reducing the expense of entertainment with the intro of multimedia, truth based entertainment, house theatres, cable television networks, the pressure on theatres has increased in term of making the theatre experience richer for consumers in order to make it more attractive than viewing motion pictures at home. Furthermore, while innovations have actually contributed towards the hazard of 'piracy' they have actually also contributed towards ease of saving and distributing films.