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A recommended marketing mix in case the company chooses to proceed with the launch advises the rate to be below $250 with the product being targeted at a specific niche sector such as that of the 'motor vehicle repairs' so that the company does not wind up losing the marketplace share of its high-end models to Risk Of Stocks In The Long Run Barnstable College Endowment Executive Summary because of the product's low cost. Distribution through suppliers is recommended based on the marketing mix rather than opting for the sales group because the expense of each sales call is $120 which would not be a financially feasible move for a low cost item. A promotional project can not be removed from the marketing mix considering that the preliminary awareness needs to be created in order to reach out to prospective clients in the targeted section.