As far as the legal and political factors are worried, the whole film market is impacted by the hazard of piracy which might possibly bring about an unfavorable impact on the general revenue of the film market. Having said that, copyright laws provide protection to the film market in regards to dissuading piracy.
While the legal and political environment provides security to film makers, globalization and improvement of technological elements have actually increased legal obstacles such as ease of piracy and breaching intellectual property rights.
It should be noted that films become part of the show business while expenditure on any type of home entertainment is generally an optional expenditure which is more or a high-end instead of a need. However, we take a look at the comparison of the GDP trend with the trend in demand for motion pictures, we can see that the two are not straight proportional suggesting that any modification in GDP growth does not always produce a change in this specific home entertainment.
As far as the social-cultural factors are worried, it ought to be kept in mind that the 70% of IMAX audiences are between the ages of 19 and 56 which enables a great deal of diversity when it concerns selecting a specific segment. In addition with bulk of the viewers being college or university students with a typical home income of $70,000, the acquiring power of the target audience shows possibilities of increasing viewership.
With elements such as 'moms and dads showing an interest in their children's option of entertainment' and 'greater purchasing power in homes' due to both moms and dads contributing towards the family earnings, we can see that the home entertainment organisation has a lot of capacity for industry gamers.
While technological factors have contributed towards reducing the expense of home entertainment with the introduction of multimedia, reality based home entertainment, home theatres, cable networks, the pressure on theatres has increased in regard to making the theatre experience richer for customers in order to make it more appealing than watching movies in your home. In addition, while innovations have actually contributed towards the risk of 'piracy' they have also contributed towards ease of keeping and distributing films.