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Royal Bank Of Scotland Masters Of Integration Generic Strategy Case Study Help


Royal Bank Of Scotland Masters Of Integration Generic Strategy Generic Strategy Case Study HelpIn this section we would be assessing the generic techniques that have actually been used by Royal Bank Of Scotland Masters Of Integration Generic Strategy to highlight areas which can be targeted for highlighting a competitive edge that can lead to a sustainable growth strategy for Royal Bank Of Scotland Masters Of Integration Generic Strategy.

Focus Strategy: Niche Marketing

We have gone over three possible options for Royal Bank Of Scotland Masters Of Integration Generic Strategy which can be pursued in terms of niche marketing. Prior to we look at these alternatives, a conversation concerning why Royal Bank Of Scotland Masters Of Integration Generic Strategy needs an alternative revenue growth model is shared below.

We have currently discussed how Royal Bank Of Scotland Masters Of Integration Generic Strategy has three revenue sources including its theatre operations, film circulation and system leasing. As we take a look at the earnings statements for 2004 to 2007, we can observe inconsistency in regards to success and development in profits. A fall in net income particularly in 2006 and 2007 recommends that business requires to concentrate on locations of growth which can assure consistency in earnings growth and profitability.

As we check out each of the earnings sources for Royal Bank Of Scotland Masters Of Integration Generic Strategy, we can see how the system-leasing organisation of Royal Bank Of Scotland Masters Of Integration Generic Strategy has dependency on the expansion of theatres and even then there is a constraint in regards to the variety of theatres that can be opened.

As far as the theatre operations are concerned, incomes from this source are dependent on the number of theatres that Royal Bank Of Scotland Masters Of Integration Generic Strategy operates. In addition to that, expanding the variety of theatres might result in high capital expenses for Royal Bank Of Scotland Masters Of Integration Generic Strategy where the possibility of additional overheads in the form of interest payments on loans for capital investment may lead to lower net success.

Franchises or Alliances:

We can see how the company has a long term financial obligation of $ 160,000,000 if we look at Royal Bank Of Scotland Masters Of Integration Generic Strategy balance sheet. We have already gone over the financial obligation to properties, liquidity and success of the business in the ratio analysis done earlier to examine the internal monetary position of Royal Bank Of Scotland Masters Of Integration Generic Strategy which would offer more clarity relating to the fact that increasing the long term liability is not a possible option for development. This brings us to the conclusion that Royal Bank Of Scotland Masters Of Integration Generic Strategy is presently in a position where it needs to lower its reliability on earnings from theatre operations and requires to expand through alternative choices which need lower capital expense and guarantee higher net success. One possible option that can be examined further is to provide franchises of Royal Bank Of Scotland Masters Of Integration Generic Strategy or to have alliances with other business which can promote growth with minimal capital expenditure. Nevertheless, the possibility of losing a total hold over the quality of services being provided may prevent additional orientation in this direction.

Documentaries:

If we check out Royal Bank Of Scotland Masters Of Integration Generic Strategy position in its film circulation business, we can see how there is a greater orientation towards producing documentary films. Focusing on documentaries in terms of expanding the film circulation business means limiting the number of releases to a couple of documentaries that may not be bring in more than the existing audience.