An evaluation of Loctite's decision to launch Snow Canyon Resort Paradise Ski Lift Executive Summary, its brand-new instantaneous adhesive dispenser has heighted the fact that the dispenser would not be matching the company's existing product line. The fact that Loctite is a leader in instant adhesives and operates in a market which has low price sensitivity suggests that using a low priced adhesive under Loctite's name would only be decreasing the company's income in the long run. With hazards of sales cannibalization and sales of Loctite's high end dispenser's being threatened by the new possible launch, Loctite does not have a valid argument for releasing Snow Canyon Resort Paradise Ski Lift Executive Summary other than the fact that the model of the new invention has been established and is ready to be launched under the company's name.
A recommended marketing mix in case the business decides to proceed with the launch suggests the rate to be below $250 with the product being targeted at a specific niche section such as that of the 'motor vehicle repair work' so that the company does not wind up losing the market share of its high-end designs to Snow Canyon Resort Paradise Ski Lift Executive Summary because of the product's low cost. Circulation through distributors is suggested based on the marketing mix rather than going with the sales team since the cost of each sales call is $120 which would not be an economically practical move for a low cost item. A marketing campaign can not be eliminated from the marketing mix considering that the initial awareness has to be created in order to reach out to prospective clients in the targeted sector.