An examination of Loctite's choice to introduce Social Networks The Portals Of Web 20 Executive Summary, its new instant adhesive dispenser has actually heighted the reality that the dispenser would not be matching the business's existing line of product. The truth that Loctite is a leader in instant adhesives and operates in a market which has low price sensitivity suggests that offering a low priced adhesive under Loctite's name would only be reducing the business's earnings in the long run. With risks of sales cannibalization and sales of Loctite's high end dispenser's being threatened by the new possible launch, Loctite does not have a legitimate argument for introducing Social Networks The Portals Of Web 20 Executive Summary aside from the reality that the model of the new invention has been established and is ready to be introduced under the business's name.
A suggested marketing mix in case the business decides to go on with the launch advises the price to be listed below $250 with the product being targeted at a niche segment such as that of the 'automobile repair work' so that the company does not end up losing the market share of its high-end models to Social Networks The Portals Of Web 20 Executive Summary because of the product's low cost. Circulation through suppliers is recommended based on the marketing mix instead of choosing the sales team considering that the cost of each sales call is $120 which would not be an economically feasible move for a low cost product. A promotional project can not be eliminated from the marketing mix since the initial awareness needs to be created in order to reach out to possible consumers in the targeted section.