An evaluation of Loctite's choice to introduce Stanford University Implementing Fasb Statements 116 And 117 Executive Summary, its brand-new immediate adhesive dispenser has heighted the reality that the dispenser would not be matching the business's current line of product. The truth that Loctite is a leader in instant adhesives and runs in a market which has low price level of sensitivity indicates that providing a low priced adhesive under Loctite's name would only be reducing the business's revenue in the long run. With hazards of sales cannibalization and sales of Loctite's high-end dispenser's being threatened by the brand-new possible launch, Loctite does not have a legitimate argument for releasing Stanford University Implementing Fasb Statements 116 And 117 Executive Summary aside from the truth that the prototype of the new invention has been developed and is ready to be launched under the company's name.
A suggested marketing mix in case the company chooses to go on with the launch recommends the rate to be listed below $250 with the product being targeted at a specific niche segment such as that of the 'motor vehicle repairs' so that the company does not end up losing the marketplace share of its high-end models to Stanford University Implementing Fasb Statements 116 And 117 Executive Summary because of the item's low cost. Circulation through distributors is suggested based on the marketing mix rather than selecting the sales team given that the expense of each sales call is $120 which would not be an economically feasible move for a low cost product. An advertising campaign can not be eliminated from the marketing mix since the preliminary awareness has to be developed in order to connect to possible consumers in the targeted sector.