An assessment of Loctite's choice to launch Student Educational Loan Fund Inc Abridged Executive Summary, its brand-new instant adhesive dispenser has actually heighted the reality that the dispenser would not be matching the company's current line of product. The truth that Loctite is a leader in instant adhesives and operates in a market which has low price level of sensitivity suggests that providing a low priced adhesive under Loctite's name would just be decreasing the company's earnings in the long run. With risks of sales cannibalization and sales of Loctite's high end dispenser's being threatened by the new potential launch, Loctite does not have a valid argument for releasing Student Educational Loan Fund Inc Abridged Executive Summary aside from the fact that the prototype of the brand-new invention has actually been developed and is ready to be launched under the company's name.
A suggested marketing mix in case the business chooses to go ahead with the launch advises the rate to be listed below $250 with the item being targeted at a specific niche section such as that of the 'motor vehicle repairs' so that the company does not wind up losing the market share of its high-end designs to Student Educational Loan Fund Inc Abridged Executive Summary because of the item's low cost. Distribution through distributors is recommended based on the marketing mix instead of going with the sales group given that the expense of each sales call is $120 which would not be an economically possible move for a low cost item. A promotional campaign can not be eliminated from the marketing mix since the initial awareness needs to be developed in order to connect to possible clients in the targeted section.