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A suggested marketing mix in case the company decides to proceed with the launch advises the cost to be below $250 with the product being targeted at a niche sector such as that of the 'motor vehicle repairs' so that the business does not wind up losing the marketplace share of its high-end designs to Technical Note On Financial Leverage In Real Estate Executive Summary because of the item's low cost. Circulation through suppliers is recommended according to the marketing mix rather than choosing the sales team since the expense of each sales call is $120 which would not be an economically feasible move for a low cost item. An advertising campaign can not be eliminated from the marketing mix since the initial awareness has to be produced in order to reach out to prospective clients in the targeted sector.