As far as the legal and political aspects are worried, the entire film market is affected by the risk of piracy which could possibly bring about a negative influence on the total profits of the film market. Having stated that, copyright laws provide security to the movie market in regards to discouraging piracy.
While the legal and political environment provides protection to film makers, globalization and development of technological factors have increased legal difficulties such as ease of piracy and violating intellectual property rights.
It needs to be kept in mind that motion pictures become part of the show business while expense on any kind of entertainment is basically an optional expense which is more or a luxury rather than a requirement. We look at the comparison of the GDP trend with the pattern in need for motion pictures, we can see that the two are not straight proportional suggesting that any modification in GDP development does not always bring about a change in this particular entertainment.
As far as the social-cultural elements are concerned, it ought to be kept in mind that the 70% of IMAX viewers are between the ages of 19 and 56 which allows a lot of diversity when it comes to going with a particular segment. In addition with majority of the viewers being college or university students with a typical family income of $70,000, the acquiring power of the target audience shows possibilities of increasing viewership.
With aspects such as 'moms and dads revealing an interest in their children's choice of entertainment' and 'greater buying power in households' due to both parents contributing towards the family income, we can see that the entertainment business has a great deal of potential for market gamers.
While technological elements have contributed towards decreasing the expense of home entertainment with the introduction of multimedia, reality based entertainment, house theatres, cable television networks, the pressure on theatres has increased in term of making the theatre experience richer for consumers in order to make it more attractive than enjoying motion pictures in your home. Furthermore, while innovations have contributed towards the hazard of 'piracy' they have actually also contributed towards ease of keeping and distributing films.