An examination of Loctite's choice to launch The Dynamis Fund An Energy Hedge Fund Executive Summary, its brand-new instantaneous adhesive dispenser has heighted the fact that the dispenser would not be complementing the company's present line of product. The truth that Loctite is a leader in instant adhesives and operates in a market which has low price level of sensitivity indicates that providing a low priced adhesive under Loctite's name would only be decreasing the company's income in the long run. With threats of sales cannibalization and sales of Loctite's luxury dispenser's being threatened by the brand-new possible launch, Loctite does not have a valid argument for launching The Dynamis Fund An Energy Hedge Fund Executive Summary other than the reality that the prototype of the brand-new development has actually been developed and is ready to be introduced under the business's name.
A recommended marketing mix in case the business decides to proceed with the launch suggests the rate to be listed below $250 with the item being targeted at a specific niche sector such as that of the 'motor vehicle repair work' so that the company does not wind up losing the market share of its high-end designs to The Dynamis Fund An Energy Hedge Fund Executive Summary because of the item's low cost. Distribution through suppliers is suggested as per the marketing mix rather than opting for the sales group given that the expense of each sales call is $120 which would not be an economically practical move for a low cost item. A marketing project can not be eliminated from the marketing mix because the initial awareness needs to be developed in order to connect to prospective clients in the targeted segment.