An examination of Loctite's decision to release The Trois Fois Louise Duchamp V 125 Executive Summary, its new instant adhesive dispenser has heighted the fact that the dispenser would not be complementing the company's current product line. The fact that Loctite is a leader in instantaneous adhesives and operates in a market which has low price sensitivity shows that providing a low priced adhesive under Loctite's name would only be lowering the business's income in the long run. With threats of sales cannibalization and sales of Loctite's luxury dispenser's being threatened by the brand-new potential launch, Loctite does not have a valid argument for introducing The Trois Fois Louise Duchamp V 125 Executive Summary other than the fact that the model of the new development has been established and is ready to be launched under the company's name.
A recommended marketing mix in case the company chooses to go ahead with the launch advises the cost to be listed below $250 with the item being targeted at a specific niche segment such as that of the 'motor vehicle repair work' so that the business does not wind up losing the market share of its high-end models to The Trois Fois Louise Duchamp V 125 Executive Summary because of the product's low cost. Distribution through suppliers is recommended as per the marketing mix rather than going with the sales group considering that the expense of each sales call is $120 which would not be a financially feasible move for a low cost item. An advertising campaign can not be eliminated from the marketing mix considering that the preliminary awareness needs to be created in order to reach out to possible consumers in the targeted segment.