An evaluation of Loctite's choice to introduce The Trois Fois Matt Jungen Executive Summary, its brand-new instant adhesive dispenser has actually heighted the fact that the dispenser would not be complementing the business's present line of product. The reality that Loctite is a leader in instant adhesives and runs in a market which has low price level of sensitivity suggests that offering a low priced adhesive under Loctite's name would just be decreasing the business's revenue in the long run. With threats of sales cannibalization and sales of Loctite's luxury dispenser's being threatened by the new possible launch, Loctite does not have a valid argument for launching The Trois Fois Matt Jungen Executive Summary besides the fact that the prototype of the brand-new development has actually been developed and is ready to be launched under the business's name.
A suggested marketing mix in case the company chooses to go on with the launch advises the cost to be below $250 with the item being targeted at a specific niche section such as that of the 'automobile repairs' so that the company does not end up losing the market share of its high-end models to The Trois Fois Matt Jungen Executive Summary because of the item's low cost. Distribution through distributors is suggested as per the marketing mix instead of choosing the sales team considering that the expense of each sales call is $120 which would not be an economically practical move for a low cost item. An advertising campaign can not be removed from the marketing mix because the preliminary awareness needs to be created in order to connect to possible customers in the targeted sector.