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The Trois Fois Matt Jungen Generic Strategy Case Study Help


The Trois Fois Matt Jungen Generic Strategy Generic Strategy Case Study HelpIn this area we would be evaluating the generic techniques that have been utilized by The Trois Fois Matt Jungen Generic Strategy to highlight locations which can be targeted for highlighting an one-upmanship that can cause a sustainable development method for The Trois Fois Matt Jungen Generic Strategy.

Focus Strategy: Niche Marketing

We have talked about three possible alternatives for The Trois Fois Matt Jungen Generic Strategy which can be pursued in terms of niche marketing. Prior to we look at these options, a discussion regarding why The Trois Fois Matt Jungen Generic Strategy needs an alternative revenue growth model is shared below.

We have actually already gone over how The Trois Fois Matt Jungen Generic Strategy has 3 income sources including its theatre operations, film circulation and system leasing. As we take a look at the earnings statements for 2004 to 2007, we can observe disparity in regards to success and growth in earnings. A fall in net income especially in 2006 and 2007 suggests that business needs to concentrate on areas of development which can guarantee consistency in profits growth and success.

As we check out each of the income sources for The Trois Fois Matt Jungen Generic Strategy, we can see how the system-leasing company of The Trois Fois Matt Jungen Generic Strategy has dependence on the expansion of theatres and even then there is a restriction in regards to the number of theatres that can be opened up.

As far as the theatre operations are concerned, earnings from this source depend on the number of theatres that The Trois Fois Matt Jungen Generic Strategy operates. Along with that, broadening the number of theatres may lead to high capital expenses for The Trois Fois Matt Jungen Generic Strategy where the possibility of more overheads in the form of interest payments on loans for capital investment may cause lower net success.

Franchises or Alliances:

We have already talked about the debt to assets, liquidity and success of the company in the ratio analysis done earlier to examine the internal monetary position of The Trois Fois Matt Jungen Generic Strategy which would provide further clearness relating to the reality that increasing the long term liability is not a feasible option for growth. One possible alternative that can be assessed further is to give franchises of The Trois Fois Matt Jungen Generic Strategy or to have alliances with other business which can promote growth with very little capital expense.

Documentaries:

We can see how there is a greater orientation towards producing documentary movies if we check out The Trois Fois Matt Jungen Generic Strategy position in its film circulation organisation. This does assure circulation Hollywood films which might lose their impact after the preliminary launch duration, the fact still remains that documentaries do not pledge income growth particularly as the market share for these documentaries is limited to the very same section. While Hollywood movies are made in different genre, they also provide the possibility of creating high earnings within the initial days of screening. Focusing on documentaries in terms of broadening the film circulation service suggests restricting the number of releases to a couple of documentaries that might not be bring in more than the existing audience. This highlights the reality that in order to attract a greater number of audiences to The Trois Fois Matt Jungen Generic Strategy theatres, it is essential to increase the variety of motion pictures that are launched under The Trois Fois Matt Jungen Generic Strategy name.